Why Are Businesses Shifting Focus from Third-Party to Zero-Party Data?

Why Are Businesses Shifting Focus from Third-Party to Zero-Party Data? Businesses are finding fresh ways to understand their customers. They keep things simple while learning more. The shift from third-party to zero-party data is becoming more noticeable. Third-party data comes from outside sources, while zero-party data is given directly by customers. Companies are focusing on […]

* This article was originally published here

Comments

Post a Comment

Popular posts from this blog

TikTok adds educational resources for parents as part of its Family Pairing feature

Image
TikTok is expanding its in-app parental controls feature, Family Pairing, with educational resources designed to help parents better support their teenage users, the company announced this morning. The pairing feature, which launched to global users last year, allows parents of teens aged 13 and older to connect their accounts with the child’s so the parent can set controls related to screen time use, who the teen can direct message, and more. But the company heard from teens that they also want their voices to be heard when it comes to parents’ involvement in their digital life. To create the new educational content, TikTok partnered with the online safety nonprofit, Internet Matters . The organization developed a set of resources in collaboration with teens that aim to offer parents tips about navigating the TikTok landscape and teenage social media usage in general. Teens said they want parents to understand the rules they’re setting when they use features like ...
Read more

Do’s & Don’ts When You Ship a Car to Another State

Do’s & Don’ts When You Ship a Car to Another State Say you’ve finally decided to ship your car to another state. The question is, do you know the first thing about it? If this is your first rodeo with shipping, there are several things that you would want to keep in mind to make […] * This article was originally published here
Read more

WhatsApp will finally let users encrypt their chat backups in the cloud

Image
WhatsApp said on Friday it will give its two billion users the option to encrypt their chat backups to the cloud, taking a significant step to put a lid on one of the tricky ways private communication between individuals on the app can be compromised. The Facebook-owned service has end-to-end encrypted chats between users for more than a decade. But users have had no option but to store their chat backup to their cloud — iCloud on iPhones and Google Drive on Android — in an unencrypted format. Tapping these unencrypted WhatsApp chat backups on Google and Apple servers is one of the widely known ways law enforcement agencies across the globe have for years been able to access WhatsApp chats of suspect individuals. UK offers cash for CSAM detection tech targeted at E2E encryption Now WhatsApp says it is patching this weak link in the system. “WhatsApp is the first global messaging service at this scale to offer end-to-end encrypted messaging and backups, and getting there was a r...
Read more