Social Media Workers Use These Tools To Get Ahead

Meta beats revenue expectations, remains committed to metaverse Things are looking up for Meta. The company beat revenue expectations, reporting an increase in year-over-year revenue for the first time in three quarters. But this ray of light for the company formerly known as Facebook comes amid harsh restructuring, resulting in more than 10,000  jobs eliminated this year. Tech moves through buzzwords like clockwork. Though the metaverse was all the rage when Meta changed its name — a sort of recursive and self-referential generation of hype — now, it’s all about AI. Despite big losses in its metaverse investments, CEO Mark Zuckerberg made it a point to tell investors that he is not making a u-turn into the AI lane. Rather, he sees AI as technology that works in tandem with the metaverse. “A narrative has developed that we’re somehow moving away from focusing on the metaverse vision, so I just want to say up front that that’s not accurate,” Zuckerberg said. “We’ve been focusing on AI...

Instagram and Facebook will force their checkout experience on Shops soon Meta announced today that it will be phasing out onboarding of new Shops without checkout on Facebook and Instagram enabled. Beginning April 24 of next year, Shops without checkout on Facebook and Instagram enabled will no longer be accessible. This means that shops that direct people to an e-commerce site to complete a purchase, rather than allowing people to make a purchase directly through Facebook or Instagram, will no longer be accessible. “In the U.S., we will focus on helping businesses add checkout to their Shop,” the company wrote in a blog post . “To ease the transition, we will continue to support Shops that link to a website until April 24, 2024. In select markets where we see a future opportunity to introduce checkout, we’ll continue to support Shops that link to a website to make the transition as easy as possible. All other markets will no longer be able to host a Shop on their Facebook or Insta...

What is Termination Pay in Ontario? The average worker in Ontario knows that when their employer terminates their employment without cause, that they are entitled to a few weeks’ pay, which they refer to as “severance pay.” However, many are unaware of what severance pay encompasses and what their entitlements are. To understand your potential […] * This article was originally published here

How Can Text Messaging Help You Build Stronger Relationships with Your Customers? Text messaging has become a ubiquitous form of communication in today’s world. With nearly everyone owning a smartphone, it has become a convenient and effortless method to keep in touch with acquaintances, loved ones, and also enterprises. But did you know that an […] * This article was originally published here

US tech giants warn India’s fact-checking rule will ‘profoundly infringe’ on press freedom The Asia Internet Coalition, an influential industry organization representing technology giants such as Facebook, Twitter, Google, Apple and Amazon, has voiced concerns over a recent amendment to India’s IT rules , saying the changes grant the local government expansive content removal authority without implementing adequate procedural safeguards. India recently updated its IT rules, barring social media platforms such as Facebook and Twitter from publishing, sharing or hosting false or misleading information about the government’s business affairs. Under the new regulations, these firms must rely on New Delhi’s own fact-checking unit to verify claims. India is a key overseas market for Facebook, Twitter and Google. Facebook and Google have ploughed more than $15 billion into India in the past decade as they raced to win the last great growth market. Their services now reach more than half a b...

How to Give Your Website an SEO-Friendly Revamp SEO is still, to this day, an incredibly important approach to digital marketing. Though the days of getting any clicks are over, thanks to the enriched snippet that gives people answers to common questions, that doesn’t mean that SEO and trying to rank highly on the SERPs […] * This article was originally published here

What Do You Need to Know About Tracking Ads? Looking for ways to be more successful in running of digital ads? Searching for a dependable and comprehensive solution but don’t know where to begin? Look no further as with specialized services and software programs, you can quickly gain insights into how well your online advertisements […] * This article was originally published here

6 Effective Marketing Strategies For Business Growth Marketing is about building a relationship of trust and loyalty that convinces people to do business with you. No wonder why it is the backbone of any successful business. Without a proper marketing strategy, even the best products or services can fail to reach their target audience. In […] * This article was originally published here

How to Choose a Career Path in Marketing The field of marketing is a diverse field that is both rewarding and exciting. In fact, there are so many niches that fall under the marketing umbrella, it can be tough deciding which one to work in. If you or someone you know wants to become a […] * This article was originally published here

Cybercriminals Attacking Users in Multiple Ways – The Five Threats to Expect New research reveals nearly 4 in 5 ransomware attacks include threats beyond data encryption. Online users today, especially businesses, have to be extremely vigilant of cyberattacks. Cybercriminals today are extremely clever, misleading online users in an attempt to steal their personal information. In […] * This article was originally published here

Is Social Media Still Important for Digital Marketing? Newspaper advertising peaked at a spend of $125 billion per annum before the decline of newspapers. Social media played a large part in the decline of print advertising. Between 2019 and 2015, internet advertising spending doubled. In 2015, $156 billion was spent on internet ads. By 2019, […] * This article was originally published here

6 Simple Ways a Small Business Can Be ESG-Friendly Over the past several decades, sustainability and ESG investing  has gained increasing significance – particularly among consumers and investors. Increased public awareness about environmental concerns causing concern, and recent global weather events exacerbating this sentiment further. A recent global study on ESG (environmental, social, and governance […] * This article was originally published here

Why Hire Commercial Cleaning For Restaurants? How well you manage your business and how clean you keep it says a lot about you as a businessman. Let’s say that you own a restaurant. Having a clean establishment is essential, just like the food you serve to your guests. The entire area needs to be cleaned […] * This article was originally published here

Computers and Young Children Children today are raised in a digital environment where technology is pervasive. Parents and teachers often question when coding for kids is viable, what kind of computer activities are best for preschool, kindergarten, and early primary classes, and what advantages come with using computers. What Age Is The Right Age? Coding […] * This article was originally published here

Messenger adds multiplayer games you can play during video calls Facebook Gaming, a division of Meta, has announced that you can now play games during video calls on Messenger. At launch, there are 14 free-to-play game available in Messenger video calls on iOS, Android and the web. The games include popular titles like Words With Friends, Card Wars, Exploding Kittens and Mini Gold FRVR. To access the games, you need to start a video call on Messenger and tap the group mode button in the center, then tap on the “Play” icon. From there, you can browse through the games library. The company notes that there must be two or more people in your call to play games. “Facebook Gaming is excited to announce that you can now play your favorite games during video calls on Messenger,” the company wrote in a blog post. “This new, shared experience in Messenger makes it easy to play games with friends and family while in a video call, allowing you to deepen connections with friends and family by ...

India’s central bank abandons UPI rival project India’s central bank has halted its plans for a high-profile project intended to rival the nation’s dominant payment system, Unified Payments Interface. The project had attracted significant interest from a variety of major conglomerates, tech giants, and financial institutions, including Amazon, Reliance, Facebook, Tata Group, Google, HDFC, and ICICI. The Reserve Bank of India had initially invited bids in 2021 for licenses to operate new retail payment and settlement systems across India. The project was called New Umbrella Entity, or NUE. However, according to RBI Deputy Governor T Rabi Sankar, the project’s potential participants failed to propose “any innovative or infrastructural solutions.” Sankar emphasized the central bank’s interest in exploring ideas that go beyond incremental improvements or substitutes for existing technologies. UPI, which now processes over 8 billion transactions a month , was inching closer to the 1 bil...

India to require Facebook and Twitter rely on gov’t fact checking India amended its IT law on Thursday to prohibit Facebook, Twitter and other social media firms from publishing, hosting or sharing false or misleading information about “any business” of the government and said the firms will be required to rely on New Delhi’s own fact-check unit to determine the authenticity of any claim. Failure to comply with the rule, which also impacts internet service providers such as Jio and Airtel, risks the firms losing their safe harbour protections. The rule, first proposed in January this year, assigns a unit of the government arbitrary and over-broad powers to determine the authenticity of online content and bypasses the principles of natural justice, said New Delhi-headquartered digital rights group Internet Freedom Foundation. “The notification of these amended rules cement the chilling effect on the fundamental right to speech and expression, particularly on news publishers, journali...

Spotify Wrapped: Achieving Success Through Personalization and Innovation By Dr. Dustin York Think back to Dec. 2022: the holiday season was underway, spirits were high, and Spotify Wrapped was making its annual appearance on timelines and stories everywhere. This treasured campaign has become its own end-of-year tradition in the seven years since it launched. The […] * This article was originally published here

How to Create a Successful Social Media Marketing Strategy for Small Businesses When you’re running a small business, it’s essential to have a social media marketing strategy. Many small businesses are now turning to social media to reach their target audience and grow their customer base. Social media platforms provide small businesses with an opportunity […] * This article was originally published here

Finding a Scholarship for A Degree in Marketing In 2023 It is not a secret that marketing is a powerful instrument for any business or personal brand. The field of marketing is simultaneously growing and fast developing. In addition, since the social nets broke down and their growth, marketing has revolutionized and become even more […] * This article was originally published here

How to Rank Your Company Website in the Top of Google Search Engine Company websites that appear at the top of Google searches tend to receive more traffic than those below them, since viewers perceive those at the top as trustworthy leaders in their industry. To achieve higher Google rankings, it’s essential to craft an […] * This article was originally published here

How To Do Keyword Research Amongst all the updates and changes to the platform, keyword research is one thing marketers can typically rely upon to stay consistent. Whilst it may seem basic, keyword research is one of the most fundamental elements of running successful Google Ads and maintaining an online presence. However, keyword research is […] * This article was originally published here